Digital Marketing Diploma

When we intend to market products using digital medium or digital technology the term used is Digital Marketing. Digital medium mainly includes Internet, while Mobile phone display advertising also belongs to the same category.With today’s changing market trend, along with traditional marketing methods one needs to adapt methods used by individual’s every now & then and that medium is Online/ Internet access. Promoting business using internet platform gives direct to pull sales and easy lead generation. This complete course of digital marketing from TIMTS covers all major modules of Digital Marketing and is a must learn for marketing people.

Course Fees:- INR 21999

Duration:- 3 Months


Why Choose Us?

  • Accessible Trainers - Enhance your learning Experience by Directly Interacting with Trainers.
  • Flexible Timings - Customize the learning schedule to your needs
  • Linguistic Diversity - Course offered in regional indian languages
  • Repeating the course to improve your skills? - Get 30% Discount!
  • Profile listing at AICRA for Industrial Placement
  • Introductory Scholarship Offer 30% OFFs

No formal education required. Basics of computer and exposure to internet and its services will do the remaining, thus making students of all categories eligible for this program. Working professionals or graduates who aspire to pursue marketing as their profession will find it completely beneficial.

Google Adword analytic, E-Mail marketer, Mobile Marketer, Digital marketing executive, Digital marketing manager, SEO professional, SMO professional .

Marketing of product, attracting prospective clients, generation of leads is the need of every industry and client based organizations be it a MSME or a MNC, marketing is one aspect which is a necessity. Digital marketing gives you a leverage to market your product, generate leads sitting in office.  

CURRICULUM


  • Difference between tradition & Digital marketing
  • Understanding Digital Marketing process
  • Working on visibility, Visitor engagement, bringing Traffic
  • Retention and performance evaluation
  • Difference between internet & web
  • Understanding websites
  • Domain name, extension & web hosting
  • Planning & Conceptualizing a website
  • Website in CMS
  • What is email marketing and how it works?
  • Challenges faced in sending bulk mails
  • Types of Email marketing
  • What is opt-in email marketing
  • Setting up an account and platform
  • Creating broadcast list & auto responders
  • Tricks to land in inbox instead of spam
  • Top email marketing software's & improving ROI
  • Understanding lead generation
  • Understanding landing pages
  • Types of landing page
  • Creating a landing page
  • Google Adwords overview
  • Introduction to PPC
  • Understanding Adword algorithm
  • Creating search campaigns
  • Understanding types of bids and strategies
  • Tracking performance/conversion
  • Optimizing campaigns
  • Creating display Campaign
  • Introduction to google analytics
  • Understanding account structure & insights
  • Cookie tracking and its types
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • Google analytics
  • What is link tagging
  • Understanding and setting up filters & segments
  • Monitoring traffic source and behavior
  • What is social media
  • Understanding paradigms & psychology
  • Forms of internet marketing
  • Facebook/LinkedIn/Twitter marketing
  • What is SEO?
  • Introduction to SERP?
  • What are search engines & how it works?
  • Different types of keywords
  • Google keyword partner tool
  • Google operator
  • On page & Off page optimization
  • Local SEO & tools for SEO
  • What is online advertising
  • Types of online advertising
  • Display advertising
  • Contextual advertising
  • What are payment modules?
  • Creating banner ads using tools
  • What is AdSense?
  • Tricks on how to get approval by google

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